The character is surrounded by movable pins, and the players’ moves determine their fate. Pin-Pulling (How to Loot)Īds that typically display a game character that needs rescuing. This is because some forms of fake mobile game advertising are more common than others.
If you analyze the ad examples above, you may notice some repeating patterns. These are all ads that involve content that is unrelated to the game they are supposed to represent. What is considered a fake mobile game ad exactly? Also, even though the game has a storyline, it is not nearly as dramatic as in the ads. The goal of all this is to draw the attention of a wide, drama-hungry audience to a simple match-3 game. To make this happen, they need to pull pins, drag and drop certain items or answer quiz-style questions. In most cases, they put the character in dangerous situations for players to rescue him. These ads feature the game’s protagonist, Austin, in different situations. Homescapes is a game notoriously known for its misleading ads. With this in mind, let’s go over some famous examples of fake mobile game ads, starting with one from Playrix. Instead, to get rid of the ban, they modified their games to fit the ads. Yet, this didn’t make Playrix give up on this practice. This news soon spread like wildfire in the mobile gaming industry. In October 2020, Playrix became the first publisher whose ads got banned as misleading by Advertising Standards Authority (ASA). There’s no talking about fake mobile game ads without mentioning Playrix.
In this article, we will give you answers to all of these questions and more! Fake Mobile Game Ads Examples Indeed, in the last couple of years, we are witnessing a rise in fake and questionable mobile game ads. Mobile gaming forums are flooded with questions like these, and each of them is completely justified. “Why do game publishers lie about the gameplay in their ads?” “How come mobile games are pretty much allowed to advertise falsely?” “Why are there so many fake mobile game ads that show gameplay different from the actual games?”
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